Marketers will tell you in their sales pitch about the use of ads in the campaign and mention the top two tools for ads. They are Google Adwords and Facebook ads. Both have their pros and cons and can be beneficial to your business in many different ways. Take a look at the attached infographic that may help lead you in the right direction. If you are unable to select which one works for you, we are available to take your call and consult with you on that.